Checkout Copy Optimizer

What it does

Reviews the existing checkout page's button labels, field instructions, section headers, and error messages, then rewrites the ones that are vague, alarming, or add friction, without changing the checkout's actual logic or field order. Suggests where a short trust line could sit near the payment button if the store doesn't already have one.

Install

This skill isn't packaged in an installable registry. It's a plain SKILL.md file you can copy directly. Copy it from the SKILL.md tab and save it at the path for your assistant:

Use it in your AI assistant

Claude Code

.claude/skills/checkout-copy-optimizer/ (or ~/.claude/skills/checkout-copy-optimizer/ for all projects)

GitHub Copilot (VS Code)

.github/skills/checkout-copy-optimizer/

OpenAI Codex

.codex/skills/checkout-copy-optimizer/

Cursor

.cursor/skills/checkout-copy-optimizer/ (or ~/.cursor/skills/checkout-copy-optimizer/ globally)

Compatibility

WordPress with WooCommerce active. Needs read access to the checkout page content and any custom field labels or error text, via theme, page builder, or checkout field editor plugin.

The complete SKILL.md for this skill:

---
name: checkout-copy-optimizer
description: Use when a user wants the checkout page's microcopy (buttons, labels, error messages) rewritten to reduce confusion or drop-off at the final step.
---

# Checkout Copy Optimizer

## When to use
A WooCommerce checkout page's wording, not its layout or logic, needs review, especially button labels, field help text, and error messages that might be causing hesitation or confusion.

## Procedure
1. Read through the current checkout page's copy: section headers, field labels and helper text, the final submit button, and any error or validation messages.
2. Flag vague or alarming language, such as a generic "Error" message or a submit button that just says "Submit", and propose a clearer, more specific replacement.
3. Rewrite the final call-to-action button to state the concrete action and outcome (e.g. "Place Order, $48.00" instead of "Submit").
4. Suggest a short trust line near the payment section (secure checkout, accepted payment icons, return policy link) only if one isn't already present, and only using facts the store actually offers.
5. Keep every suggested change to wording only, don't propose moving fields, removing steps, or changing validation logic.
6. Note any legally-relevant text (terms acceptance, tax disclosure) so the user reviews it rather than having it rewritten freely.

## Guardrails
- Never remove or reword a required legal disclosure (terms checkbox, tax notice) without flagging it for the user's review first.
- Never claim a security or guarantee feature ("100% secure", "money-back guarantee") that the store hasn't confirmed it actually offers.