WooCommerce

Write a WooCommerce win-back email for lapsed customers

A scenario prompt for winning back customers who bought recurring-use pet food 120+ days ago and stopped, using purchase history instead of a generic discount blast.

Works with Claude / GPT890 uses 4.3

The prompt

woocommerce-win-back-email-lapsed-customers
Write a win-back email campaign for this segment of a WooCommerce pet supply store:

SEGMENT: [customers who bought Wildcraft Grain-Free Dog Food, 30lb bag, and haven't
ordered anything in 120+ days]
PURCHASE PATTERN: [a 30lb bag typically lasts an average customer about 5-6 weeks, so
120 days lapsed means they've likely gone through 2-3 replenishment cycles without
reordering]
EXCLUDE: [anyone in this segment who submitted a return or a support ticket about the
product, and anyone who unsubscribed from marketing email]

Write the email:

1. Reference the specific product they bought, not a generic "we miss you," since a
   customer who bought dog food and stopped is a different situation from one who
   bought a leash once and was never going to reorder anyway. The email should
   acknowledge the likely reason they lapsed: ran out and forgot to reorder, switched to
   a local store, or switched their dog's food entirely.
2. Lead with usefulness before the offer: mention the reorder timing pattern directly
   ("it's probably been a couple bags since your last order") rather than opening with
   a discount code, since that reads as attentive rather than as a generic sale blast.
3. Include one incentive, but frame it as a returning-customer thank-you tied to this
   specific product rather than a store-wide percentage off, so it doesn't read as
   identical to every other promotional email in their inbox.
4. Add a single soft off-ramp line acknowledging they may have switched foods or
   retailers, with a low-friction way to say so (a one-click "no longer needed" link),
   since forcing a non-response to be interpreted as neutral inflates the list with
   people who will never convert and hurts future deliverability.

Judgment call already applied above: excluding anyone with a return or support ticket on
this product from a generic win-back is deliberate, since sending "we miss you, come
back!" to someone whose dog had an allergic reaction to that food reads as tone-deaf at
best. That segment needs a different, more careful message, not this one.

Replace the bracketed product, timing pattern, and segment rules with your own.

Excluding customers with an open complaint from the standard win-back segment is a small rule that prevents an actively bad experience: nothing undermines a “we miss you” email like sending it to someone who returned the product for a reason the store should already know about.