Plan a WooCommerce Black Friday sale landing page and copy

Plan the Black Friday landing page and sale structure for this store:

STORE: [Northbound Outdoor Gear], typical monthly revenue [$140,000]
PLANNED DISCOUNT: [25% off site-wide]
CATALOG NOTE: [about 15% of the catalog is already marked down as clearance,
10-40% off]
LIMITED-QUANTITY ITEMS: [200 units of a discontinued tent model at a steep 50% off,
true doorbuster]
SALE WINDOW: [Thursday midnight through Monday night, Cyber Monday included]

Produce a plan covering:

1. The discount structure: apply the 25% to regular-priced items, but explicitly
   exclude items already on clearance from stacking an additional 25% on top, since
   stacking both discounts on a product already marked down 40% would sell it near or
   below cost. Instead, cap clearance items at their existing markdown or a small
   additional token discount, and state this rule clearly enough that a shopper who
   notices clearance items aren't getting the full 25% doesn't feel misled.
2. Landing page structure: hero section with the headline offer and dates, a doorbuster
   section for the 200 discontinued tents with honest "while supplies last, no
   rainchecks" language rather than a countdown timer that resets or fake stock
   counters, since customers increasingly recognize manufactured urgency and it damages
   trust with repeat buyers more than it drives incremental sales.
3. A plan for what happens when the 200 tents sell out mid-sale: swap that section for a
   waitlist signup for restock or a similar alternative product, instead of leaving a
   dead link or a sold-out page with no next step.
4. A note on the returns policy for the sale period: state upfront whether the standard
   30-day return window still applies during Black Friday or whether it's shortened,
   since ambiguity here creates a spike in "can I return my Black Friday order" tickets
   in mid-December, and it's cheaper to answer it in the sale copy than in support.

Replace the bracketed store name, discount, and inventory numbers with your own.