SEO

Rewrite product category descriptions for SEO

A prompt for rewriting a batch of thin, templated ecommerce category descriptions into differentiated copy without inflating word count for its own sake.

Works with Claude / GPT760 uses 4.2

The prompt

seo-product-category-description-rewrite
An outdoor gear store has 18 category pages (tents, sleeping bags, backpacks, hiking
boots, etc.) all using the same 40-word templated description with just the category
name swapped, e.g. "Shop our wide selection of [category] at unbeatable prices with
fast shipping." None of them rank above position 25 for their core category term.

CATEGORIES (list all 18): [paste list]
BRAND POSITIONING: [mid-range price, focused on 3-season backpacking, not extreme
mountaineering or car camping]
TOP-RANKING COMPETITOR FOR ONE SAMPLE CATEGORY (e.g. "backpacking tents"): [paste or
describe their category copy]

Rewrite these like someone who knows generic filler doesn't help rankings or
conversions:
1. For each category, identify the one or two buying decisions specific to that
   category (tent: freestanding vs. trekking-pole-supported, capacity; sleeping bag:
   temperature rating, down vs. synthetic) and center the description on helping
   that decision, not restating "wide selection, fast shipping" with the noun
   swapped.
2. Write to the length each category actually needs to cover its key decision points
   well, not a fixed word count applied uniformly across all 18, a straightforward
   category like "stuff sacks" needs far less than "backpacking tents."
3. Reflect the mid-range, 3-season positioning specifically where it's a genuine
   differentiator (e.g. sleeping bags: recommend a temperature range rather than
   claiming to cover everything from summer car camping to winter mountaineering)
   rather than using it as boilerplate in every description.
4. Write unique title tags and meta descriptions per category using natural variants
   of each category term, not the exact same sentence structure repeated 18 times
   with the noun changed.
5. Flag the 2-3 categories where the store's actual product count is too thin to
   support genuinely differentiated copy (e.g. only 4 SKUs) and recommend
   consolidating those into a broader category instead of forcing unique copy onto a
   page that doesn't have enough substance to earn it.

Templated category copy is easy to spot: swap the noun, keep the sentence. This prompt centers each rewrite on the one or two decisions a shopper in that category actually makes, and it will tell you when a category is too thin in product count to deserve standalone copy at all.