A heading outline for a landing page has to satisfy two audiences that don’t always agree: search intent, which wants topic coverage, and a skimming prospect on a sales call’s objection, which wants reassurance high up the page. This prompt places the objection-handling section by what a skeptical reader needs, then checks it against competitor coverage rather than the reverse.
SEO
Write an SEO-optimized heading structure for a new landing page
A prompt for planning an H1-H3 outline for a new landing page that serves both scanning readers and search intent, not just keyword placement.
Works with Claude / GPT2,600 uses★ 4.6
The prompt
seo-heading-structure-landing-page
A SaaS company is launching a new landing page for its feature "[automated invoice reminders]" targeting the keyword "[automated invoice reminder software]". Sales says the page needs to address a specific objection prospects raise on calls: that automated reminders will feel impersonal to their B2B clients. There is no existing page for this keyword. TARGET KEYWORD: [automated invoice reminder software] FEATURE: [automated invoice reminders within an accounting SaaS product] KEY OBJECTION TO ADDRESS: [prospects worry automation feels impersonal to B2B clients] COMPETITOR PAGES RANKING TOP 3 (paste titles/structure if known): [paste here] Structure this like someone who knows heading hierarchy affects both crawlers and how a skimming visitor decides to keep reading: 1. Write one H1 that includes a natural variant of the target keyword and is specific enough to differentiate from generic competitor H1s like "Invoice Reminder Software," rather than matching the keyword exactly. 2. Build an H2 outline that follows how a skeptical buyer actually reads a landing page top to bottom: what it does, why automation won't feel impersonal (this needs its own H2 near the top given the sales objection, not buried at the bottom), how it works, proof/social evidence, pricing or CTA. 3. Use H3s only for genuine subpoints under an H2, not as a way to cram in more keyword variants, if a section doesn't need subdivision, leave it as plain paragraph text under the H2 instead of forcing an H3. 4. Check the heading outline against what the top 3 competitors cover: if all three have a "how it works" section and this outline doesn't, that's a gap to fix; if this outline has something none of them do (the objection-handling section), keep it as the differentiator. 5. Flag if the objection-handling section, because of where sales says it needs to sit, would end up competing with the H1/hero section for the same keyword phrasing, and suggest how to word it distinctly so it reads as a real answer to a concern, not padding.