SEO

Do a competitor content gap analysis for a target keyword

A prompt that compares what top-ranking competitors cover against your own site to find genuine content gaps, not just topics you're missing arbitrarily.

Works with Claude / GPT3,050 uses 4.7

The prompt

seo-competitor-content-gap-analysis
[yourdomain.com] wants to rank for "[best project management software for small
teams]" but currently has no dedicated page for it, just scattered mentions in blog
posts. Three competitors dominate page 1: a review aggregator, a SaaS vendor's own
comparison page, and a productivity blog.

TARGET KEYWORD: [best project management software for small teams]
COMPETITOR 1 (URL + content summary or paste): [paste here]
COMPETITOR 2 (URL + content summary or paste): [paste here]
COMPETITOR 3 (URL + content summary or paste): [paste here]
OUR RELEVANT EXISTING CONTENT (if any): [paste here or say "none"]

Do this the way an analyst building a business case for new content would, not a
keyword-stuffing exercise:
1. List every subtopic and comparison angle the three competitors cover in common
   (pricing tiers, integrations, free plan limits, etc.), since those are table
   stakes any new page must include to be competitive.
2. Separately list what only one of the three covers, and judge whether that's a
   genuine differentiator worth copying or a niche detail not worth the word count.
3. Identify at least one angle none of the three cover well, based on likely
   searcher sub-intents (e.g. "team size" is in the query itself, but none of them
   actually filter recommendations by team size 3-8 vs. 20-50), since that gap is
   the actual opportunity, not just "write more words than they did."
4. Recommend a content format: does this need a standalone comparison page, an
   interactive filterable table, or does the existing scattered blog content just
   need consolidating into one authoritative page instead of creating something new.
5. Give a realistic assessment of whether this site can compete here at all given its
   current domain authority relative to the vendor and aggregator sites, and if not,
   suggest a narrower long-tail angle with a better shot.

The point of a gap analysis isn’t finding a topic nobody has written about, it’s finding the sub-intent competitors are all serving badly. This prompt makes that distinction explicit and includes an honest competitiveness check, since publishing into a keyword you can’t realistically win wastes the budget.