Write SEO copy for a category or archive page

[yourdomain.com/collections/mens-hiking-boots/] currently has no on-page copy at
all, just a product grid, and isn't ranking for "[men's hiking boots]" despite 34
relevant SKUs on the page. A competitor with fewer products outranks it and has about
300 words of intro copy above the grid.

CATEGORY: [men's hiking boots]
PRODUCT COUNT ON PAGE: [34]
BRAND ANGLE: [mid-range price point, focused on day hikes not mountaineering]
COMPETITOR'S RANKING PAGE (paste or summarize their intro copy): [paste here]

Write this like someone who has seen category pages get penalized for being a
keyword-stuffed wall of text above a grid nobody reads:
1. Decide the right word count based on what's actually needed, not an arbitrary
   "300 words minimum" rule; if the competitor's 300 words are mostly filler, don't
   match it word for word, match what a genuinely useful buying-guide intro would
   need.
2. Write intro copy (before the product grid) that helps someone actually choose
   between the 34 products, e.g. addressing "day hike vs. multi-day" or "waterproof
   vs. breathable," not generic brand history.
3. Write a second copy block for the bottom of the page (after the grid) covering
   FAQ-style buying considerations, since that's where longer explanatory copy
   belongs without pushing products below the fold.
4. Draft the title tag and meta description positioning the mid-range price angle as
   a differentiator against the competitor.
5. Suggest 2-3 internal links this category page should send to relevant blog
   content (e.g. a "how to choose hiking boots" guide) and flag if that guide
   doesn't exist yet, since sending a link to a page that isn't written yet is a
   common mistake in these briefs.