Write an SEO brief for a freelance writer

You're briefing a freelance writer, paid per word, who has never written for
[yourdomain.com] before, on a new article targeting "[how to switch web hosts
without downtime]". The writer is competent but not an SEO specialist, so the brief
needs to do the strategic thinking for them, not just hand over a keyword.

TARGET KEYWORD: [how to switch web hosts without downtime]
SITE: [a web hosting comparison and review site]
TOP 5 CURRENTLY RANKING PAGES (paste titles/URLs, or describe them): [paste here]
WORD COUNT BUDGET: [1,800-2,200 words]
BRAND VOICE NOTES: [practical, slightly skeptical of hosting company marketing
claims]

Build the brief the way an in-house content strategist would, anticipating where a
freelancer would guess wrong:
1. State the specific search intent in one sentence (e.g. "someone who already has a
   host picked and wants a step-by-step migration checklist, not a hosting
   comparison") since a freelancer without that sentence will default to writing
   another "best hosts" listicle.
2. List the subtopics the top-ranking pages all cover that this draft must include to
   be competitive, and separately, one subtopic none of them cover that would
   differentiate this piece.
3. Specify the exact working title and H1, plus an H2/H3 outline with a one-line note
   under each heading saying what it needs to accomplish, not just its topic.
4. Call out anything the writer should explicitly avoid: don't recommend a specific
   host by name without disclosure, don't claim "zero downtime" without qualifying
   that DNS propagation still has a delay window, since that's a common inaccuracy in
   this niche.
5. Give the target keyword's natural variants to weave in, and state where internal
   links to existing site pages should go, with the anchor text to use for each.
6. End with 2 sentences telling the writer what "done" looks like, so it's a
   specification, not a suggestion.