A scenario prompt for a gated lead-magnet PDF, covering the file's internal metadata as well as the media library description, since PDFs get indexed and previewed separately from the page hosting them.
Works with Claude / GPT275 uses★ 4.1
The prompt
media-pdf-resource-metadata
We're publishing a gated PDF, a "12-Month Content Calendar Template," downloadable
from a landing page after a form fill. It will also be linked directly from a blog
post for people who skip the form.
[replace with your own resource topic and gating setup]
Write:
1. The PDF's internal document metadata: Title, Author, Subject, and Keywords
fields (the ones set in the file properties, not visible in the body text).
These need to match, not just resemble, the landing page's H1 and target
keyword, since a mismatch here is why some PDFs show a confusing or blank
title in Google search results even when the page itself is well-optimized.
2. A filename in kebab-case that's specific enough to be useful if this file gets
shared standalone via email or Slack, disconnected from the page it came from.
3. A short WordPress media library description (for internal search, since this
won't be public-facing) noting which campaign or landing page this file belongs
to, so a teammate updating it in six months doesn't need to open it to check.
PDFs get their own listing in search results, separate from the page that links to them, so their internal metadata (set in the file properties, not the visible page copy) is what actually shows up in that snippet. A PDF titled “Untitled Document 3” undercuts an otherwise well-optimized landing page every time.