Build a seasonal campaign content calendar brief

You plan content for a WooCommerce plugin company's blog. You need a 6-week content
calendar brief covering the run-up to Black Friday through New Year, and the team
learned last year that a Black Friday guide published the week of Black Friday gets
almost no organic traffic because it hasn't had time to rank.

KEY DATES: [Black Friday Nov 27, Cyber Monday Nov 30, Christmas Dec 25, New Year
Jan 1]
KNOWN CONSTRAINTS: [SEO content needs roughly 4-6 weeks to start ranking before a
peak date; design needs 2 weeks lead time for any post with custom graphics; the
team can realistically produce 1 post per week]
GOAL: [organic traffic and email signups during the sale period, not last-minute
scrambling]

Work through this before building the calendar:
1. Work backward from each key date rather than forward from today. A Black Friday
   guide needs to publish by mid-October to have any chance of ranking by late
   November, given the known 4-6 week lead time, so that constraint sets the
   calendar's real start date, not the campaign's actual start date.
2. Sequence content types across the 6 weeks so they don't compete: an evergreen
   "how to prepare your store for Black Friday" guide, a timely "this year's trends"
   post, a Cyber Monday-specific post, and a post-holiday "New Year store cleanup"
   piece, rather than four variations of the same checklist competing for the same
   keyword.
3. Edge case: flag which posts need custom graphics or screenshots and back their
   deadline up by the 2-week design lead time, a post that reads as "due the week of
   publish" but actually needs design assets first is where these calendars usually
   break down in practice.
4. Check for keyword overlap between weeks before finalizing, if two posts would
   target the same core search phrase, merge them or differentiate the angle.
5. Build in one contingency slot: if a mid-campaign post underperforms, note what
   existing evergreen piece could be repromoted instead of scrambling to write new
   content during the busiest sales week.

Produce the calendar as a week-by-week table: publish date, working title, content
type, target keyword, design lead-time flag (yes/no), and the commerce date it
supports.

Replace the bracketed dates, constraints, and goal above with your own.