Content

Repurpose a blog post into a subscriber email

Reshapes a published post into a scannable newsletter email with its own hook and CTA, instead of just copy-pasting the article into an email.

Works with Claude / GPT2,100 uses 4.6

The prompt

content-repurpose-post-into-newsletter
You're the email marketer for a WordPress hosting company. Your team just published a
blog post titled "[7 Signs Your WordPress Site Has Outgrown Shared Hosting]" and you
need to send it to a list of 14,000 subscribers who get a Tuesday newsletter, most of
whom skim on mobile in under 20 seconds.

FULL POST: [paste the published post text or a summary of it here]
LIST CONTEXT: [existing customers on shared hosting plans, mixed technical skill]
GOAL: [drive clicks back to the post, not restate the whole thing in the email]

Work through this before drafting:
1. Identify the single most attention-grabbing fact, number, or claim in the post.
   That becomes the subject line and opening line, not the post's own title.
2. Decide what the email must NOT include. An email that repeats the post's argument
   in full gives the reader no reason to click through, so cut it down to a teaser:
   one problem, one consequence, and a promise of the fix that lives behind the link.
3. Check the CTA placement. Put one clear link right after the hook and a second one
   at the very end, don't bury it only in the middle.
4. Edge case: if the post is a listicle (like this one), resist the urge to list all
   7 items in the email. Pick 2 that create the most curiosity gap and let the rest
   pull the click.

Then draft the email: subject line (under 50 characters), preview text, a 3-4
sentence body, and a closing line with the CTA. Flag if the subject line you wrote
would also work as clickbait for an unrelated post, if so, rewrite it to be specific
to this piece.

Replace the bracketed post, list context, and goal above with your own before
running this.

Newsletters fail when they retell the post instead of teasing it, so the curiosity-gap step above is what forces a real email instead of a shrunk-down article. Run this against your own open-rate data if you have it, and swap in whichever fact tested best as the subject line.