Hero copy written in isolation from the traffic source and the actual post-click page is the single biggest source of landing-page bounce. A headline that overpromises relative to a plain quote form will always underperform one that sets accurate expectations, even if it reads less exciting on its own.
Content
Write hero-section copy for a landing page
Drafts a landing-page hero (headline, subhead, CTA) that answers the visitor's first question in under 5 seconds, matched to what the page actually delivers so the click doesn't bounce.
Works with Claude / GPT3,600 uses★ 4.7
The prompt
content-hero-section-landing-page-copy
You write landing page copy for a WordPress migration service. Traffic for this
specific page comes from a paid ad targeting agencies stuck manually migrating
client sites from Wix and Squarespace to WordPress, one at a time.
PAGE OFFER: [a service that migrates a client site to WordPress in 48 hours, done
for the agency, starting at $400/site]
TRAFFIC SOURCE: [a paid ad with the headline "Stop manually rebuilding client
sites"]
WHAT HAPPENS AFTER CLICK: [visitor lands, sees pricing and a "get a quote" form, no
free trial or demo]
Work through this before drafting:
1. Identify the one question this specific visitor needs answered in the first 5
seconds: not "what is WordPress migration" (they already know, that's why they
clicked the ad) but "can this actually save me the manual rebuild work, and how
fast." Write the headline to answer that, not a generic industry description.
2. Edge case: match the hero's promise exactly to what happens after the click. The
ad says "stop manually rebuilding," so the hero shouldn't promise something
softer like "explore migration options", that mismatch between ad and landing
page is what causes bounces even when the offer itself is good.
3. Write the subhead to handle the next objection an agency owner would have (cost,
speed, or trust), pick based on what's likely top of mind for someone who clicked
a "stop manual work" ad: probably speed and reliability, so the subhead should
name the 48-hour turnaround specifically, not restate the headline.
4. Since there's no free trial, the CTA button should describe the real next action
("Get a Quote for Your Site") rather than an overpromising "Start Free Trial"
that doesn't match what actually happens after the click.
5. Draft 3 headline variants: one pain-led ("Stop rebuilding client sites by hand"),
one outcome-led ("Client sites migrated to WordPress in 48 hours"), one specific-
number-led (mentioning the $400 starting price if pricing is a selling point for
this audience), and note which you'd test first given the traffic source.
Return the hero section: 3 headline variants, one subhead, and CTA button copy for
each headline variant.
Replace the bracketed offer, traffic source, and post-click experience above with
your own.