The most common case-study mistake is smoothing over an uncertain detail from the interview into a clean, confident number. The confirm-with-customer flag above exists so that never happens silently, you want the gap surfaced in the draft, not fixed by guessing.
Content
Turn raw customer interview notes into a case study
Builds a customer case study from messy call notes, separating verbatim quotes from paraphrase and speculation, and refusing to round an uncertain number into a cleaner one.
Works with Claude / GPT950 uses★ 4.3
The prompt
content-case-study-from-interview-notes
You write customer marketing content for a WooCommerce hosting company. You just got off a 30-minute call with a customer and typed rough notes throughout. Now you need a publishable case study. RAW NOTES: [ "Dana, runs a candle store, ~200 orders/month. Was on cheap shared host, checkout kept timing out during sales. Switched to us in March. Says load time went from 'like 6 seconds, maybe more' down to under 2. Sales during last big sale weekend up noticeably, she said 40% or 4x, I wasn't sure which she said. Liked that support answered fast, mentioned 'within minutes' once. Would recommend to other Shopify people moving over."] CUSTOMER: [Dana Whitfield, owner of Whitfield Candle Co.] GOAL: [case study for the hosting company's website, roughly 500-700 words] Work through this before drafting: 1. Separate what's a direct quote from what's your paraphrase of what she meant. Only put words in quotation marks if the notes actually captured her phrasing. 2. Edge case: the notes are unsure whether she said "40%" or "4x" for the sales increase, these are wildly different claims. Don't pick the more impressive- sounding number. Write it as [CONFIRM: 40% or 4x with customer] and use a hedged phrase like "a significant increase in sales" in the draft until it's confirmed. 3. Build the narrative arc: specific before-state with a number (6+ second load times during sales traffic), the trigger for switching, the switch itself, and the after-state with numbers, in that order, not a scattered list of nice-sounding facts. 4. Don't invent detail the notes don't support. If the notes don't say what "shared host" she was on, don't name one. 5. Pull 2-3 quotable lines from the notes (the "within minutes" support comment is usable as-is) and place them near the point in the narrative they support, not all bunched at the end. Draft the full case study with a title, a one-line summary/pull-quote at the top, and a closing line inviting similar customers to reach out. Replace the bracketed notes, customer name, and goal above with your own.