Content

Convert old print brochure copy into web copy

Adapts a tri-fold brochure for the web, filling in context a salesperson used to supply face to face, and breaking dense print paragraphs into scannable structure without losing the persuasive thread.

Works with Claude / GPT780 uses 4.2

The prompt

content-brochure-copy-to-web-copy
You're building a new WordPress site for a local landscaping company that's only
ever had a print tri-fold brochure handed out by their sales reps. You need to turn
the brochure copy into a real services page.

BROCHURE COPY: [
"Serving the Greenfield area since 1998. Our team brings decades of combined
experience to every project, large or small. From design to installation to ongoing
care, we handle it all with the personal touch you expect from a family business.
Licensed and insured. Call our office today to schedule your free consultation."]
KNOWN GAPS: [the brochure never actually lists what services they offer, since the
sales rep handing it out would explain that in person, no mention of service area
towns beyond "Greenfield area," license number not included]
GOAL: [a services page for the new site that works for a cold visitor from a Google
search, with no rep standing there to fill in the blanks]

Work through this before drafting:
1. Identify what a print brochure assumes a human will fill in. This one never
   actually states what services are offered, because the sales rep handing it out
   would say that out loud. A web visitor arriving cold from search has no rep
   filling that gap, so the missing service list (lawn care, design, hardscaping,
   whatever applies) needs to be added explicitly, not implied.
2. Edge case: "licensed and insured" needs an actual license number or at least a
   verifiable claim for a web audience who can't ask the rep in person to confirm
   it, flag this as [NEED LICENSE NUMBER] rather than repeating the vague claim
   as-is, a web claim with no way to verify it reads as less credible than the same
   line spoken by a trusted local rep.
3. Break the single dense paragraph into scannable web structure: a short intro, a
   services list with one line each, a service-area section (naming actual towns,
   not just "the Greenfield area," since that phrase means something locally that a
   search engine and an out-of-town reader can't infer), and a credentials section.
4. Drop the print-only convention of a single CTA ("call our office today"). Add
   web-appropriate CTA variety: a phone number for people ready to call, a
   quote-request form for people who'd rather not call yet, matching how web
   visitors actually behave compared to someone already holding a brochure in hand.
5. Add a basic heading structure that reflects how people actually search
   ("Landscaping Services in Greenfield," "Free Landscaping Consultation") since
   print never needed to consider search behavior at all.

Draft the full services page: heading, intro, services list, service area section,
credentials section (with the flagged gap noted), and multiple CTA options.

Replace the bracketed brochure copy, known gaps, and goal above with your own.

Brochure copy leans on a human being in the room to answer the questions it doesn’t, and that gap is invisible until the copy has to stand entirely on its own online. The missing-services and unverifiable-claim flags above are exactly the kind of thing that gets missed when a brochure is just reformatted instead of actually rebuilt for a cold visitor.