About pages underperform when they’re written for the writer’s own ego, career highlights, hobbies, philosophy, instead of the specific visitor deciding whether to hire them. Naming the target visitor explicitly, as above, is what keeps the page from drifting into a resume.
Content
Write an author bio or freelancer About page
Builds an About page that leads with a client-relevant proof point instead of a generic "passionate about WordPress" line, and refuses to invent superlatives you can't back up.
Works with Claude / GPT1,050 uses★ 4.4
The prompt
content-author-bio-about-page
You're writing the About page for a solo WooCommerce developer's portfolio site. The
goal is to convert visiting store owners into discovery-call bookings, not to read
as a resume.
PERSON: [Alex Rutherford, 6 years freelance WooCommerce development, specializes in
migrating stores off Magento, has done 30+ migrations]
TARGET VISITOR: [a store owner currently on Magento or another platform, frustrated
with maintenance costs, evaluating whether to hire a specialist]
PROOF POINTS AVAILABLE: [30+ Magento-to-WooCommerce migrations, one named case where
a migration cut hosting costs by roughly half, 6 years freelance]
TONE: [confident, direct, a little personal, not stiff]
Work through this before drafting:
1. Lead with the proof point that matters most to THIS visitor (Magento migration
experience), not a generic origin story ("I've always loved building things
online"). A store owner deciding whether to trust a specialist wants relevant
experience in the first two sentences.
2. Edge case: don't invent superlatives ("the best WooCommerce developer") or
precise numbers not in the proof points list. If a claim would strengthen the
page but isn't in the provided proof points, mark it [NEED PROOF POINT] rather
than making one up.
3. Include exactly one personal, human detail, not a highlight reel of hobbies,
enough to make the page feel like a person wrote it, not so much that it
distracts from why the visitor should trust this person with their store.
4. Write in first person, keep sentences short enough to scan, this page gets read
on a phone by someone comparing three developers' sites in one sitting.
5. End with a CTA that matches how this specific visitor would want to engage (a
no-pressure discovery call), not a generic "contact me" link.
Draft the full About page: opening credibility statement, a short section on how
they work with clients, the one personal detail, and the closing CTA.
Replace the bracketed person, target visitor, proof points, and tone above with your
own.